Brand kit
Logos, colors, fonts, copy, ready-made social images and prompts for AI image and video tools. Take it all, make something good.
Logo
The halo: a ring of light around a black center. White on black is the default; use black on light backgrounds.
Mark · white svg
Vector. For dark backgrounds.
Mark · white png
1024 × 1024, transparent, with glow.
Mark · black svg
Vector. For light backgrounds.
Mark · black png
1024 × 1024, transparent.
Wordmark · white png
2400 × 720, transparent.
Wordmark · black png
2400 × 720, transparent.
App icon svg
Vector. Rounded square.
App icon png
1024 × 1024.
Color
Black and white, like the timeline. Green and yellow are signals, not decoration.
Ink
The background. HALO lives on black.
Ink 2
Raised surfaces: cards, inputs.
Line
Borders and dividers.
Mute
Secondary text, labels.
Soft
Supporting text.
Snow
Body text.
Pure
Headlines, the ring, buttons.
Signal
Money received. Use sparingly.
Spark
Live / hot moments only.
Type
All three are free on Google Fonts.
Drop money on your timeline.
Geist
Get fontHeadlines and body. Semibold, tight tracking (−4%).
straight to their wallets
Instrument Serif
Get fontItalic accents: one or two words per line, never whole sentences.
MEMBER #1 · $11.00 · SPARK
Geist Mono
Get fontLabels, amounts, codes. Uppercase with wide tracking for labels.
Voice
Short, confident, a little playful. Copy any line straight into a post or a script.
Taglines
- Drop money on your timeline.
- Gift family and friends.
- Your X account is worth something.
- Post it. They catch it.
- Money moves at the speed of the timeline.
Post hooks
- I just dropped $100 on my timeline. First 10 to catch it win.
- Your X account has a price. HALO tells you what it is.
- Giveaways used to mean DMs and screenshots. Now it's one link.
- Followers, catch this. 👇
Describe HALO
HALO lets anyone on X drop money to their followers. Fund a pot with crypto or X Money, post the link, and people catch their share in USDC, SOL or ETH, straight to their wallets.
Fund a drop with crypto or X Money, post it on X, and your people catch USDC, SOL or ETH straight to their wallets. Live, in seconds.
Do / don't
- ✓ Short, confident, a little playful.✕ Hype, all caps, rocket emojis.
- ✓ Say what happens: “catch”, “drop”, “straight to your wallet”.✕ Promise returns, profits or “free money forever”.
- ✓ Talk like a person on X.✕ Sound like a bank or a press release.
Product cards
What people see when HALO links are posted on X. Great for screenshots in videos.
Motion
For video editors: match these and HALO will feel like HALO.
Easing
cubic-bezier(0.16, 1, 0.3, 1)
Fast start, long soft landing. Everything uses it.
Reveal
0.9s, rise 24px + fade
Text and cards arrive from slightly below.
Stagger
80ms per item
Words and list items come in one after another.
Numbers
Roll / scramble, 0.9s
Amounts flicker through digits and land.
The ring
Slow breathe, 4–6s loop
The halo glows brighter and dimmer, never spins fast.
AI prompts
Paste into image and video generators (Midjourney, Sora, Veo, Runway, Kling…) to stay on-brand.
Style (paste into any image/video tool)
Minimal black-and-white aesthetic. Pure black background, a single glowing white ring of light (a halo / solar eclipse corona) as the hero object. Soft white bloom, subtle film grain, high contrast, no color except tiny accents of green #00BA7C. Clean sans-serif typography (Geist), with occasional italic serif accent words. Premium, calm, futuristic fintech. No clutter, no logos other than HALO.
Video: the drop
Vertical 9:16, 8 seconds. Pitch black. A thin white ring ignites in the center and blooms with light. Glowing coins of light fall through the ring like rain toward the viewer, each one leaving a soft trail. Slow camera push-in. Ends on the ring alone, breathing softly. Monochrome, cinematic, film grain, smooth eased motion.
Video: the catch
Vertical 9:16, 6 seconds. Close-up of a phone screen on a black background showing a dark social feed. A white glowing ring pulses on one post, and a counter rolls up from $0.00 to $25.00 in bold white sans-serif numbers. A soft green glow flashes when it lands. Minimal, black and white, premium fintech style.
Image: hero
A black sun in total eclipse: a perfect black disc surrounded by a thin, intensely bright white corona ring, with faint concentric rings fading outward. Centered, lots of negative space, pure black background, subtle grain. Ultra-minimal, monochrome, 4k.
Rules
A few things to keep the halo bright.
- 01Keep clear space around the mark equal to the ring's thickness × 2.
- 02The ring is always a perfect circle. Never stretch, tilt or fill it.
- 03White on black is the default. Black on white is for light places only.
- 04No other colors on the logo. No gradients, no outlines, no drop shadows besides the halo glow.
- 05Don't use X's logo as our logo, and don't imply X made or endorses HALO.
- 06Tag the official account, @halo_gifts, when you post about HALO.
HALO is not affiliated with X Corp. The X logo belongs to X Corp. and isn't part of this kit.
Take it all.
Social kit
Sized for X and short video. Use the story frame as a cover or background, and the end card as the last frame.
X profile photo png
400 × 400. X crops it to a circle.
X header · Gifting png
1500 × 500. Gift family and friends with HALO.
X header · Drops png
1500 × 500. Drop money on your timeline.
Square post png
1080 × 1080. X, Instagram.
Story / video cover png
1080 × 1920. Reels, TikTok, Shorts.
Video end card png
1920 × 1080. Last frame of a landscape video.